Want to double marketing's contribution to revenue? And win a Markie for it too?


In this webinar you will learn how to:
  • Use new technologies like Bizo and LookBooks to accelerate prospects through your funnel
  • Increase your email CTRs by 400% and increase content engagement from mere seconds to several minutes
  • Measure real content engagement (not just clicks and form completes) and use it to more accurately target content and segment prospects
  • Create engaging content experiences using owned, earned and third party content
  • Produce more and better-qualified MQLs - faster!
Eric Hansen is the Director of Demand Generation at Cetera Financial Group Inc., one of the largest independent broker-dealer/RIA networks in the US. With over 13 years of finance/marketing experience he has a passion for working with new technologies and specializes in developing integrated multi-medium marketing campaigns and building marketing technology infrastructure.
Nick Edouard is co-founder of and EVP Sales & Marketing at LookBookHQ, the marketing technology company and leading Oracle Marketing Cloud AppCloud partner.
Cetera Financial launched its first ever lead nurturing program in early 2014 - but they didn't just launch any old lead nurture program. By using new thinking, new technology and new models, Cetera has doubled marketing's contribution to revenue from 23% in 2013 to 46% in 2014. So it's no surprise that their success was recognized at the Oracle Marketing Cloud's 2014 Markies, where Cetera was the "Best Lead Nurturing Program" Markie Winner (congratulations!).

So join Nick Edouard, Co-Founder & EVP at LookBookHQ with special guest, Eric Hansen, Director of Demand Generation at Cetera, at 9am PT / 12pm ET on Wednesday, 12th November 2014 as they reveal the secrets behind Cetera's lead nurturing success.

WEBINAR: More, Better & Faster MQLs - How To Nurture Like A Pro

9am PT / 12pm ET on Wednesday, 12th November 2014
Eric Hansen - Director of Demand Generation, Cetera Financial Group, Inc.
Nick Edouard - Co-Founder and EVP Sales & Marketing, LookBookHQ
About your presenters:
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